SWEET VALENTINE

Celebrity launches own cupcake franchise this Valentine's

First it was reality TV, then it was a singing career, next it was a film-directing pursuit. Just how many directions would JX, one-half of iconic duo JXHK, head towards in a year? The latest muse of this multi-talented celebrity seems to be something more domestically-inclined - her own chain of cupcakes, 'Little Red Riding Cupcakes', which was officially out for sale this Valentine's.

A typical basket of Little Red Riding Cupcakes consist of rainbow-sprinkled cupcakes, nutella cupcakes, as well as icing worded alternatives. JX revealed that each basket would consist of two cupcakes with nutella fillings barely enough to feed a termite. "Sometimes you bring a basket of cupcakes to work on Valentine's, wanting to share with your friends, and then some greedy colleagues whom you don't like comes up to you wanting one too. That's when the itsy-bitsy nutella cupcakes come in handy,' JX explained, slicing open a cake to reveal its petty drop of nutella measuring only 0.01cm in diameter.

For the face behind the cupcakes, JX was looking for somebody 'sweet, young and bouncy' to show the fun, flirty nature of her cute cupcakes. 'When I thought to myself the criterias for the spokesperson of my cupcakes, I immediately knew who would fit the role like a T. And that is none other than Hem Khoon!' JX said with a chuckle. Indeed, JX had decided to use close acquaintance HK to be the new face of Little Red Riding Cupcakes.

Donning a scarlett red Espirt jacket and Victoria Secret's newest range of lingerie shorts which can be worn both at home and outside, HK was the perfect image for JX's cupcakes. Ask what was the difference between doing a photoshoot for the cupcake poster compared to his other fashion shoots, HK giggled and replied, 'Oh this is very different! I have to tone down the hussy image, because cupcakes are also for the younger girls. So its more of like a sweet little smile now than my signature pout!'

'But of course, you can't take out all the sexiness, so I did a flirty little prance with some really delicate hand movements, and the outcome of the photoshoot was genius! I love it!' HK added with a wink.



Little Red Riding Cupcakes are out on sale at all major bakeries. First 100 customers would recieve a free cupcake poster with HK's kiss-lip mark.